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Matthew Zarracina

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Matthew Zarracina

The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

In the summer of 2023, Ballet Austin was fresh off back-to-back record sales in 2021 and 2022. Despite this, the ballet found itself facing…

5 min readJan 16, 2024

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The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

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Matthew Zarracina

How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets…

On January 27, 2024 the Dr. Phillips Center was gearing up to host six highly anticipated and sold-to-capacity live music concerts for “The…

3 min readApr 15, 2024

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How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets…

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Matthew Zarracina

How the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious…

The Dr. Phillips Center in Orlando, Florida has been live with True Tickets for over 3 years, and they continue to reap the benefits of the…

4 min readNov 27, 2023

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How the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious…

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Matthew Zarracina

Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

In the wake of unprecedented challenges — a pandemic, a shutdown, and audiences that were slow to come back — the theater industry now…

4 min readAug 16, 2023

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Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

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Matthew Zarracina

True Tickets’ Rules-Based Ticket Sharing 2.0: Even Better Ticketing

In an industry plagued by ticket fraud, inflated resale prices, and limited control over distribution, True Tickets, a new first-party data…

5 min readJun 13, 2023

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True Tickets’ Rules-Based Ticket Sharing 2.0: Even Better Ticketing

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Matthew Zarracina

The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

In today’s highly competitive live events industry, data is an essential asset that can drive impactful and insightful business decisions…

4 min readApr 5, 2023

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The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

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Matthew Zarracina

Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

In the animal kingdom, an “apex” consumer is one with essentially no known predators. They sit atop the food chain. In the business world…

4 min readJan 17, 2023

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Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

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Matthew Zarracina

Know Your Shadow Audience: Go from Surviving to Thriving

Being an operator in the live experience space is hard. Take the typical Broadway musical, for example. Shows can cost over $500K per week…

4 min readDec 13, 2022

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Know Your Shadow Audience: Go from Surviving to Thriving

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Matthew Zarracina

What Ticketing can Learn from the FTX Collapse

The spectacular collapse of the FTX digital currency exchange will have long lasting implications for crypto and the financial services…

4 min readNov 29, 2022

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What Ticketing can Learn from the FTX Collapse

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Matthew Zarracina

Ticketmaster and Taylor Swift: This Problem Already Has a Solution

The industry can look to how True Tickets solved “the Taylor Swift problem” (albeit at a much smaller scale) for Hamilton with our clients…

3 min readNov 22, 2022

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Ticketmaster and Taylor Swift: This Problem Already Has a Solution

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Matthew Zarracina

Matthew Zarracina

Co-founder & CEO of True Tickets | reader, rower, & former pilot | amateur ball player & guitarist | full-time husband & dad | intellectually curious by nature

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