In the wake of unprecedented challenges — a pandemic, a shutdown, and audiences that were slow to come back — the theater industry now finds itself at a crossroads. As the dust has settled, the impact of the crisis has continued to resonate, forcing theaters to reevaluate their strategies and…

In an industry plagued by ticket fraud, inflated resale prices, and limited control over distribution, True Tickets, a new first-party data solution available for Tessitura Network members, has emerged as a beacon of hope for event organizers. Last month, True Tickets announced the launch of Rules-Based Ticket Sharing Version 2.0…

In today’s highly competitive live events industry, data is an essential asset that can drive impactful and insightful business decisions. To be successful, live event organizers need to better understand their audience, their preferences, and their behaviors in order to create successful and engaging events. While data may be the…

In the animal kingdom, an “apex” consumer is one with essentially no known predators. They sit atop the food chain. In the business world, your apex consumer is the consumer of your service that, by far and away, generates not only the most revenue for you and possibly the ecosystem…

Being an operator in the live experience space is hard. Take the typical Broadway musical, for example. Shows can cost over $500K per week to produce, with the difference between success and failure being directly linked to an organization’s ability to drive attendance. …

The spectacular collapse of the FTX digital currency exchange will have long lasting implications for crypto and the financial services industry, but lessons from this catastrophic situation are transferrable to many industries . . . like ticketing. You can’t stop someone from selling something they don’t have In the world…

The industry can look to how True Tickets solved “the Taylor Swift problem” (albeit at a much smaller scale) for Hamilton with our clients like The Smith Center for the Performing Arts in Las Vegas, Nevada. But before I focus on the solution, let’s understand why the Ticketmaster Taylor Swift…

Henry Ford once said, “If I had asked my customers what they wanted they would have said a faster horse.” In business (to paraphrase Steve Jobs), people, companies, and industries often “don’t know what they want until you show it to them.” Ticketing is no different. We all know ticketing…

Every product and every company that has ever changed the world has done so by clearly communicating why they’re doing it. It’s a concept that author and inspirational speaker Simon Sinek laid out in a TED Talk over a decade ago, and it’s one that continues to hold true across…