PinnedMatthew ZarracinaThe Nutcracker Case Study — “Ballet Austin: You’re My Hero.”In the summer of 2023, Ballet Austin was fresh off back-to-back record sales in 2021 and 2022. Despite this, the ballet found itself facing…Jan 16Jan 16
Matthew ZarracinaLyte Bankruptcy and What It Reveals About the Ticketing IndustryThe Lyte bankruptcy highlights the growing challenges in the ticketing industry, where margins are shrinking, partnerships are strained…Oct 16Oct 16
Matthew ZarracinaLeveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center…Seven years ago, The Economist published an article titled “The world’s most valuable resource is no longer oil, but data.” The piece is a…Jul 15Jul 15
Matthew ZarracinaHow the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets…On January 27, 2024 the Dr. Phillips Center was gearing up to host six highly anticipated and sold-to-capacity live music concerts for “The…Apr 15Apr 15
Matthew ZarracinaHow the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious…The Dr. Phillips Center in Orlando, Florida has been live with True Tickets for over 3 years, and they continue to reap the benefits of the…Nov 27, 2023Nov 27, 2023
Matthew ZarracinaReviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of SuccessIn the wake of unprecedented challenges — a pandemic, a shutdown, and audiences that were slow to come back — the theater industry now…Aug 16, 2023Aug 16, 2023
Matthew ZarracinaTrue Tickets’ Rules-Based Ticket Sharing 2.0: Even Better TicketingIn an industry plagued by ticket fraud, inflated resale prices, and limited control over distribution, True Tickets, a new first-party data…Jun 13, 2023Jun 13, 2023
Matthew ZarracinaThe Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own DataIn today’s highly competitive live events industry, data is an essential asset that can drive impactful and insightful business decisions…Apr 5, 2023Apr 5, 2023
Matthew ZarracinaMaximizing Patron Engagement: 3 Steps to Better Understand and Market to Your CustomersIn the animal kingdom, an “apex” consumer is one with essentially no known predators. They sit atop the food chain. In the business world…Jan 17, 2023Jan 17, 2023
Matthew ZarracinaKnow Your Shadow Audience: Go from Surviving to ThrivingBeing an operator in the live experience space is hard. Take the typical Broadway musical, for example. Shows can cost over $500K per week…Dec 13, 2022Dec 13, 2022