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Matthew Zarracina

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Matthew Zarracina

The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

In the summer of 2023, Ballet Austin was fresh off back-to-back record sales in 2021 and 2022. Despite this, the ballet found itself facing…

Jan 16

The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

Jan 16

Matthew Zarracina

Lyte Bankruptcy and What It Reveals About the Ticketing Industry

The Lyte bankruptcy highlights the growing challenges in the ticketing industry, where margins are shrinking, partnerships are strained…

Oct 16

Lyte Bankruptcy and What It Reveals About the Ticketing Industry

Oct 16

Matthew Zarracina

Leveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center…

Seven years ago, The Economist published an article titled “The world’s most valuable resource is no longer oil, but data.” The piece is a…

Jul 15

Leveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center…

Jul 15

Matthew Zarracina

How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets…

On January 27, 2024 the Dr. Phillips Center was gearing up to host six highly anticipated and sold-to-capacity live music concerts for “The…

Apr 15

How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets…

Apr 15

Matthew Zarracina

How the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious…

The Dr. Phillips Center in Orlando, Florida has been live with True Tickets for over 3 years, and they continue to reap the benefits of the…

Nov 27, 2023

How the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious…

Nov 27, 2023

Matthew Zarracina

Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

In the wake of unprecedented challenges — a pandemic, a shutdown, and audiences that were slow to come back — the theater industry now…

Aug 16, 2023

Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

Aug 16, 2023

Matthew Zarracina

True Tickets’ Rules-Based Ticket Sharing 2.0: Even Better Ticketing

In an industry plagued by ticket fraud, inflated resale prices, and limited control over distribution, True Tickets, a new first-party data…

Jun 13, 2023

True Tickets’ Rules-Based Ticket Sharing 2.0: Even Better Ticketing

Jun 13, 2023

Matthew Zarracina

The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

In today’s highly competitive live events industry, data is an essential asset that can drive impactful and insightful business decisions…

Apr 5, 2023

The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

Apr 5, 2023

Matthew Zarracina

Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

In the animal kingdom, an “apex” consumer is one with essentially no known predators. They sit atop the food chain. In the business world…

Jan 17, 2023

Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

Jan 17, 2023

Matthew Zarracina

Know Your Shadow Audience: Go from Surviving to Thriving

Being an operator in the live experience space is hard. Take the typical Broadway musical, for example. Shows can cost over $500K per week…

Dec 13, 2022

Know Your Shadow Audience: Go from Surviving to Thriving

Dec 13, 2022

Matthew Zarracina

Matthew Zarracina

Co-founder & CEO of True Tickets | reader, rower, & former pilot | amateur ball player & guitarist | full-time husband & dad | intellectually curious by nature

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